To transform everyday family routines into joyful, confidence-building experiences, strengthening the bond between parents and children through expert care, playful connection, and meaningful moments.
We envision a world where families feel supported, children feel celebrated, and every visit leaves a lasting smile. Our goal is to become a household name — known not only for our exceptional kids’ salon experience, but for our trusted haircare range and thoughtful retail offering.
As we grow nationally — and eventually expand into the UK — we aim to bring the Little Herberts magic to more communities, creating spaces that make life easier for parents and more enjoyable for kids, one happy family at a time.
To deliver exceptional, specialist-led haircare and play experiences that support the confidence and wellbeing of children, while making life easier and more joyful for parents.
We do this by combining expert care, thoughtfully curated products, and empathetic service in a professional, nurturing environment — both in-store and online. Through unwavering quality, innovation, and a genuine commitment to families — especially those with neurodiverse or sensitive children — we create a destination where every child feels seen, and every parent feels supported.
From “Scruffy Little Herberts” to “Dapper Jacks & Jills” — that’s our mission. It’s not just about how they look, it’s about how they feel.
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