'Little Herberts' comes from an English saying referring to kids who are cheeky little rascals - full of beans, getting into all kinds of mischief, playing outside, getting messy and having the best time. The results are dirty faces, scraped knees and crazy hair.

Our job as parents is to clean and tidy them up and send them out to do it all again the next day and we're here to help you with that. Taking better care of Aussie kids hair is what we love to do, and we do it very well, with styling, cuts and a fantastic range of hair care products - all designed and developed just for kids.