Little Herberts began with one mum, a kiddo who hated haircuts and a mission to make haircuts easier — and more joyful — for everyone. After struggling to find a salon that understood her son’s sensory needs, founder Jo Newton knew something was missing. So she took her creative background, mum-life experience, and passion for quality, and built Perth’s first holistic kids salon — a space that treats every child with care, and every parent with kindness.
But we didn’t stop at great haircuts. We created a carefully curated shop of kid-friendly haircare and toys with purpose — everything from gentle detanglers to imaginative gifts you won’t find in the big box stores. Over the years, we’ve become known for our warm atmosphere, five-star service, and heart-led mission: to help families feel good, look smart, and play smart.
Whether you’re booking your baby’s first haircut, grabbing a thoughtful gift on the go, or searching for a better brush for tangles, Little Herberts is here for you. We’re where families find care they can trust, quality they can feel, and products that make life easier.
And yes — it’s where Scruffy Little Herberts become Dapper Jacks & Jills.